Although randomized controlled trials remain a cornerstone of evidence generation, pharmaceutical an...
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The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to de...
Partnership introduces smarter, real-time HCP and DTC optimization leveraging PurpleLab®’s data and ...
Healthcare advertising works best when it’s both precise and efficient. That’s why we’re excited to ...
PurpleLab®, a healthcare analytics company specializing in real-world data, announced it has acquire...
The collaboration extends PurpleLab®’s healthcare audience reach through Comscore’s AI predictive te...
This article was written by PharmaPhorum. Clinical trials are designed to evaluate the safety and ef...
Change is the only constant in digital advertising—and the upcoming retirement of Microsoft’s Xandr ...
Download the Webinar Today In pharmaceutical development, where most therapies never reach the marke...
Starting January 1, 2026, the Centers for Medicare & Medicaid Services (CMS) is rolling out a ma...