PurpleLab News Archive

PurpleLab Dec 6, 2024 12:00:00 AM

PurpleLab® provides a real-world data [lab], accelerating the discovery and adoption of healthcare innovations. View where PurpleLab insights have been leveraged.

DeepIntent

5 Questions with PurpleLab: Powering smarter healthcare marketing

MM+M

#TrendTalks Takeaways: Pharma marketing at another crossroads

MM+M

PurpleLab builds out healthcare adtech stack amid privacy pressures

AdExchanger

Pharma advertising was late to digital. Now it’s leading the way

MM+M

Turning metrics into meaning with measurement built for pharma

IT DIGEST

PurpleLab and Payerset Partner to Enhance Healthcare Decisions

MM+M

40 Under 40: Issy Cohen, Director of Operations at PurpleLab

AXIOS

Use of diabetes and anti-obesity drugs surged nationwide 2023-24

MM+M

PurpleLab is named as one of MM+M's 2024 All Star Team.

Broadcasting
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Cable

VideoAmp Dials Up Outcome Measurement

NBC News

Biden proposes weight loss drug coverage for people on Medicare and Medicaid

Pharma Exec

Balancing Personalized Targeting with Protecting Consumer Privacy

Pharma Exec

Promising Alternative Targeting Methods in a Post-Cookie World

Pharma Exec

Effectively Targeting Patients Without Cookies

Bloomberg

What Happens When Ozempic Takes Over Your Town

Courier Journal

'Life-changing' or 'double-edged sword'? Kentucky leads US in use of new weight-loss drugs

Healthcare IT News

PurpleLab Introduced Alerts to Help Life Science Organizations Determine When to Engage with Physicians

NBC News (Online)

Popular Weight Loss Drugs Remain Out of Reach for Many Who Need Them

NBC News

More Teens are Turning to Weight Loss Drugs

Men's Journal

These States Are the Top Users of Ozempic, Wegovy for Weight Loss

Read Now

1/19/2024

Axios

United States of Ozempic: Where Anti-Obesity Drugs are Taking Off

Axios

Weight-loss Drugs are Increasingly Paired with Bariatric Surgery

Martech Series

From Insights to Impact: The Science Behind Using Real World Data to Transform Pharma Advertising

Forbes

How Real-World Data Is Shaping The Future Of Pharmaceutical Marketing

MM+M

Apps, Wearables and the Data Privacy Shuffle

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